Challenge:–

– Expansive Product Range: With a massive selection of toys from top international brands, the challenge was to effectively promote a variety of products while maintaining relevance to potential customers.

– Online Growth: Despite being a popular physical store, their online presence was limited, and sales were not reflective of the brand’s true potential. They needed a strategy to not only drive traffic but also convert it into sales.

Results:

Our tailored approach delivered exceptional outcomes for Variety Centre:

Revenue Milestone:

The brand is on the verge of crossing 1 crore in online revenue, marking a significant leap from where it started.

ROAS Boost:

With a current Return on Ad Spend (ROAS) of 7, Variety Centre’s digital marketing efforts have become highly profitable, allowing for sustainable growth

Increased Online Presence:

The store has successfully transitioned from a primarily physical retailer to a thriving online brand, attracting both loyal customers and new audiences.