Client Background

Shaad Fabrics is a premium men’s unstitched fabric brand in Pakistan, known for its high-quality textiles and sophisticated designs. While the brand had a strong presence in offline retail, its online sales were not reflecting its true market potential. With increasing competition in the fashion and textile industry, Shaad Fabrics needed a robust digital marketing strategy to strengthen its eCommerce presence and scale revenue.

Challenges:

Despite having an established brand name, Shaad Fabrics faced the following hurdles in the digital landscape:

Underwhelming Online Sales:

Before our collaboration, Shaad Fabrics’ monthly online revenue was limited to PKR 500,000–600,000, significantly below its offline potential.

Lack of Digital Brand Presence:

The brand struggled to position itself as a leading online retailer due to low brand visibility and ineffective ad targeting.

No Creative & Engaging Marketing Approach:

The existing advertising lacked compelling visual storytelling, which is crucial for eCommerce conversions in the apparel and textile industry.

Our Strategy & Solutions

To overcome these challenges, we designed a comprehensive, multi-platform digital marketing approach that focused on engaging content, targeted advertising, and platform diversification.

1. Leveraging Meta Ads (Facebook & Instagram)

Developed data-driven advertising campaigns on Facebook and Instagram Ads to increase brand awareness and drive targeted traffic.

Implemented audience segmentation, focusing on lookalike audiences, retargeting past visitors, and high-intent buyers.

Utilized dynamic product ads to showcase Shaad Fabrics’ diverse range, enhancing customer engagement and purchase intent.

2. Expanding to Google Ads for High-Intent Customers

Launched Google Search & Shopping Ads, targeting customers actively searching for premium men’s fabric online.

Created a full-funnel strategy, covering awareness, consideration, and conversion stages to optimize customer acquisition.

3. Diversifying with Snapchat & TikTok Ads

Recognizing a shift in consumer behavior, we expanded the brand’s reach to Snapchat & TikTok, where younger fashion-conscious audiences engage.

Crafted short-form video ads and interactive creatives to modernize the brand image and increase product visibility.

4. Optimizing Creative Strategy & Content

Developed a visually compelling ad strategy showcasing the elegance, fabric quality, and craftsmanship of Shaad Fabrics.

Continuously tested and refined ad creatives based on performance analytics to maximize engagement and conversion rates.

Results & Impact

Our strategic approach delivered exceptional growth for Shaad Fabrics:

1. Massive Revenue Growth:

Online sales skyrocketed from $2155 to over $43114 per month—a 20x increase in revenue.

2. Optimized Digital Advertising ROI:

Efficient ad targeting and creative strategies led to higher conversion rates, lower cost per acquisition (CPA), and improved return on ad spend (ROAS).

3. Expanded Market Presence:

By diversifying ad platforms (Meta, Google, TikTok, Snapchat), we reached new customer segments and strengthened brand visibility across digital channels.

4. Improved Brand Positioning & Engagement:

The newly refined digital presence positioned Shaad Fabrics as a top choice for premium men’s fabrics in the online marketplace.

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