Client Background

Retro Official is a fashion-forward brand that seamlessly blends Pakistan’s rich cultural heritage with modern aesthetics. Known for its unique unisex clothing, Retro Official features traditional prints, artistic elements, and earthy tones, making it a favorite among individuals who appreciate heritage-inspired yet contemporary fashion. While the brand had established its identity, it faced several digital marketing challenges that needed to be addressed to achieve long-term growth and maximize return on investment (ROI).

Challenges

Despite having a strong brand vision, Retro Official encountered the following roadblocks:

1. Difficulty in Establishing a Premium Brand Image

Retro Official’s affordable pricing made it challenging to position the brand as a high-end fashion label.

Consumers often associate premium quality with higher price points, making it difficult to balance affordability and exclusivity.

2. Limited Audience Reach & Engagement

The brand’s digital presence was restricted to a niche audience, limiting its ability to expand and attract new customer segments.

Lack of diverse marketing strategies resulted in stagnant growth.

3. Suboptimal Website Experience

The website did not reflect an upscale brand identity, leading to lower conversions and high bounce rates.

Users seeking a luxurious shopping experience were not fully engaged by the site’s aesthetics and navigation.

Solutions:

To address these challenges, we designed and executed a high-impact digital marketing strategy that focused on:

1. Strengthening the Brand’s Visual Identity

High-End Photography & Video: Captured elegant, sophisticated visuals to enhance brand appeal.

Luxury-Inspired Website Redesign: Improved UI/UX with minimalist aesthetics, smooth navigation, and engaging visuals to boost conversions & retention.

2. Launching Impactful Celebrity Collaborations

Partnered with Farhan Saeed, Sami Khan, and Bae Mishaal to boost brand visibility.

Expanded reach, enhanced trust & credibility, and reinforced premium positioning.

Influencer-backed campaigns drove higher engagement and conversions.

3. Optimizing Digital Advertising Strategy

Multi-Format Ads: Used Video Ads (storytelling), Carousel Ads (product showcases), and Collection Ads (seamless shopping) to enhance engagement.

Advanced Targeting & Retargeting: Implemented data-driven segmentation and dynamic remarketing to convert high-potential buyers.

Performance Testing & Budget Optimization: Conducted A/B testing and reallocated ad spend to top-performing campaigns, boosting ROAS effectively.

Results:

Our comprehensive marketing strategy delivered outstanding results for Retro Official:

1.       4x Increase in ROAS:

The brand’s return on ad spend (ROAS) skyrocketed from 2.7 to 11.15, indicating a highly effective advertising strategy.

     2.  Explosive Growth in Sales:

Retro Official achieved their entire previous month’s sales within the first week of October, setting new records for revenue and conversions.

3.      Enhanced Brand Recognition & Authority:

The celebrity-endorsed campaigns and premium website experience positioned Retro Official as a leading brand in Pakistan’s modern heritage fashion industry.

4.        Expanded Market Presence:

By tapping into multiple advertising platforms, Retro Official successfully broadened its audience base and improved engagement rates.