Case Study
VARIETY CENTRE
Variety Centre is a leading toy store known for its extensive collection of branded, original imported toys. With a strong presence in the physical retail space, they sought to grow their e-commerce presence and reach a broader audience online. In April 2024, they partnered with us to transform their online sales
- Challenges
– Expansive Product Range: With a massive selection of toys from top international brands, the challenge was to effectively promote a variety of products while maintaining relevance to potential customers.
– Online Growth: Despite being a popular physical store, their online presence was limited, and sales were not reflective of the brand’s true potential. They needed a strategy to not only drive traffic but also convert it into sales.
Solutions
To address these challenges, we implemented a comprehensive digital marketing strategy across Meta (Facebook and Instagram) and Google Ads, focusing on dynamic ads, creative optimization, and tailored targeting.
Our key initiatives included:
Given the vast product range, we leveraged dynamic ads to automatically showcase relevant products to users based on their interests and behavior. This allowed us to deliver highly personalized ads at scale, ensuring the right products reached the right audience.
We handled both social media and ad creatives, developing engaging visuals and messaging that resonated with Variety Centre’s audience. Our content highlighted the premium, imported nature of the toys, tapping into the emotions of parents and toy enthusiasts alike.
By running ads on both Meta and Google platforms, we expanded the brand’s reach while maintaining consistent messaging. This multi-platform strategy allowed us to capture audiences at different stages of their buyer journey.
We employed A/B testing to refine the performance of various ad elements, from creatives to targeting segments. This ongoing optimization ensured that we maximized the efficiency of the ad spend and consistently improved results.
Results
Our tailored approach delivered exceptional outcomes for Variety Centre:
Revenue Milestone:
The brand is on the verge of crossing 1 crore in online revenue, marking a significant leap from where it started.
ROAS Boost:
With a current Return on Ad Spend (ROAS) of 7, Variety Centre’s digital marketing efforts have become highly profitable, allowing for sustainable growth.
Increased Online Presence:
The store has successfully transitioned from a primarily physical retailer to a thriving online brand, attracting both loyal customers and new audiences.
Our Clients:
