Case Study
Tulips
Tulips, a premium bedding brand, offers a wide range of high-quality products including bedsheets, quilt covers, and comforters. With a focus on comfort and style, Tulips aims to enhance the sleeping experience of its customers with beautifully designed bedding.
- Challenges
Tulips faced the challenge of scaling their sales significantly while improving the efficiency of their advertising spend. With ambitious growth targets, the brand needed to expand its market presence and increase its return on ad spend (ROAS).
Solutions
To address these challenges, we implemented a comprehensive digital marketing strategy across Google and Meta platforms, focusing on:
Deploying sophisticated targeting methods to reach potential customers who are likely to be interested in premium bedding based on their previous shopping habits and interests.
Crafting compelling and aesthetically pleasing ad creatives that highlight the quality and comfort of Tulips’ products.
Utilizing smart bidding strategies on Google and Meta to maximize visibility and conversion rates while maintaining cost efficiency.
Continuously analyzing performance data to refine tactics and ensure that the campaigns are delivering the desired results.
Results
The strategic marketing initiatives delivered impressive results:
Sales Achievement:
Sales increased from PKR2 million to PKR2 crore within 1.5 years, marking a significant achievement in Tulips’ growth trajectory.
ROAS Improvement:
Achieved a ROAS of over 10 on Google and 8 on Meta, representing a substantial improvement in advertising efficiency.
Our Clients:
