Russet Case Studies – Adscalify
Case Study


Russet is a distinguished men’s jewelry brand known for its exceptional craftsmanship and stylish designs. Catering to a discerning clientele, Russet has established itself as a leader in the luxury accessories market.

- Challenges

Despite its strong brand identity and high-quality products, Russet faced challenges in scaling its online sales and improving its return on ad spend (ROAS). The goal was to significantly increase their sales figures and achieve a more efficient ad spend. 


Our approach involved a multi-platform strategy focusing on Meta (Facebook and Instagram), Snapchat, and Google Ads. By leveraging advanced targeting techniques and creating compelling ad creatives, we were able to reach a broader yet highly relevant audience. Key initiatives included:

Utilizing data-driven insights to target potential customers who have a high likelihood of conversion based on their browsing and purchasing behavior.

Developing visually appealing and message-focused creatives that resonate with the male demographic interested in luxury goods.

Implementing A/B testing across different ad elements to optimize performance and allocate budgets more effectively.


The tailored marketing campaigns led to remarkable outcomes:

Sales Achievement:

Russet achieved 8-figure sales, marking a significant milestone in its revenue growth.

ROAS Improvement:

The ROAS increased from 4 to 7-8, demonstrating a more efficient use of advertising spend and higher profitability.

Conv. Rate

Client Reviews

“We were impressed with the precision and effectiveness of the marketing strategies implemented. The substantial increase in our sales and ROAS is a testament to the expertise and hard work of the team. Our collaboration has been incredibly fruitful, and we look forward to continued success.”