Case Study
Retro Official
Retro is a fashion brand that blends Pakistan’s rich heritage with modern design. It offers a unique range of unisex clothing, featuring traditional heritage prints and artworks, often in subdued color palettes. On August 27th 2024, Retro partnered with us for performance marketing and ad creative services. This collaboration aimed to increase brand visibility, drive targeted traffic, and ultimately boost sales.
- Challenges
-Positioning in the Elite Class: Retro’s affordable pricing made it difficult to establish credibility as a high-end brand, as many consumers associate luxury with higher price tags.
-Limited Audience: The brand’s initial target audience was relatively limited, hindering its growth potential.
-Website Compatibility: Retro’s website may not have been optimized for an elite clientele, potentially deterring potential customers.
Action Plan to Address Retro's Challenges
- High-Quality Shoots: We successfully used professional photo shoots to create a premium and luxurious aesthetic, elevating Retro’s brand image.
- Redesigned Website: We revamped the website to reflect a more upscale and sophisticated brand image, aligning with the desired elite clientele.
High-Profile Collaborations: We successfully partnered with renowned celebrities like Farhan Saeed, Sami Khan, and Bae Mishaal, lending credibility and attracting a wider audience.
- Diverse Ad Formats: We effectively utilized a variety of ad formats, including video ads, carousel ads, and collection ads, to reach different demographics and engage potential customers.
- Continuous Testing: We implemented ongoing testing and optimization to measure ad performance and allocate ad spend efficiently, resulting in improved return on investment.
Results
The strategic marketing initiatives delivered impressive results:
Significant ROAS Boost:
The return on ad spend (ROAS) increased from 2.7 to 11.15, indicating a substantial improvement in advertising efficiency
Increased Brand Recognition and Awareness:
The campaign effectively raised brand visibility and awareness, leading to greater consumer interest and engagement.
Boosted Sales:
The increased brand recognition and awareness translated into a significant sales boost, with last month’s total sales achieved within the first week of October.
Our Clients:
