Case Study
Shaad Fabrics
Shaad Fabrics, a premium textile brand, started with modest sales of 5-6 lakhs. While they had a strong offline presence, they sought to increase their digital footprint and boost online sales. In pursuit of this goal, Shaad Fabrics partnered with us 2.5 years ago, aiming for growth in the increasingly competitive online landscape.
- Challenges
Shaad Fabrics faced several key challenges when they approached us:
– Limited Online Sales: With only 5-6 lakh sales per month, their online presence was underperforming, and they needed a strategy to significantly scale their revenue.
– Lack of a Creative Digital Presence: The brand lacked strong digital marketing creatives, making it harder to capture attention in the crowded textile market.
Our Strategic Approach
We devised a multi-phase digital marketing strategy to address these challenges and propel Shaad Fabrics’ growth:
We began with Meta (Facebook and Instagram) ads, leveraging their massive reach to build brand awareness and drive traffic. For the first year, we focused exclusively on these platforms, refining audience targeting and using dynamic ads to maximize product visibility.
After a year of success on Meta, we introduced Google Ads to capture high-intent customers actively searching for fabric-related products. This allowed us to reach audiences at different stages of the buying journey, from discovery to purchase, further increasing sales momentum.
As the brand grew, we diversified further by running ads on Snapchat and TikTok, platforms known for engaging younger, fashion-forward audiences. This expansion helped Shaad Fabrics reach new demographics and build a more vibrant, modern brand image.
In addition to managing their ad campaigns, we took ownership of Shaad Fabrics’ creative strategy. Our team developed visually appealing, high-impact creatives that resonated with the brand’s target audience, showcasing the elegance and quality of their fabrics. This involved a consistent evolution of designs, messaging, and engagement techniques to keep the content fresh and relevant.
Results
Our comprehensive approach delivered outstanding results for Shaad Fabrics:
Sales Achievement:
From an initial 5-6 lakh sales per month, Shaad Fabrics now generates over 1.2 crore PKR in monthly revenue.
Platform Success:
The combination of Meta, Google, Snapchat, and TikTok ads allowed the brand to expand its reach and target diverse audiences, leading to sustainable, long-term growth.
Our Clients:
